Illustrator CC • Photoshop CC • Webflow
Troy wanted to create his own outlet for his clients to look at and learn about the latest equipment in the forklift & trucks industry. He wanted to creat his own brand to stem off of. I first created a logo using the typical and familiar black and yellow color palettes with just a slight change in degrees to make it original. The website was created to be a blog and catalogue hybrid that can be expanded upon should the need arise. Troy has seen a significant increase in sales due to the bi-weekly newsletter we put out through his page. His clients feel the blog is very valuable and we actually have a 43% open and click rate for each newsletter put out.