Books By Daphne
Updates & What's Next:
Overview
Books by Daphne is a boutique bookkeeping service in Kelowna, BC, serving small businesses and trades peoples. The challenge was creating a brand identity that honored Daphne's Métis heritage while maintaining a professional, feminine, and approachable aesthetic, without being overtly thematic or culturally appropriative.
The solution was a layered, thoughtful design approach: the logo features two O's subtly styled as the Métis infinity symbol, representing the continuous cycle of connection and community. The quill-to-feather icon merges the historical tools of bookkeeping with Indigenous symbolism, bridging her scholastic expertise and cultural identity. A custom color palette draws from traditional native heritage tones while feeling modern and uniquely hers.
The final brand balances heritage, trustworthiness, and boutique sophistication, positioning Daphne as both an expert bookkeeper and a culturally grounded entrepreneur. The accompanying one-page website features smooth GSAP animations and elegant scroll interactions that reinforce the brand's refined, flowing character. The result is a cohesive identity that speaks to her dual expertise: numbers and culture, precision and artistry.
Challenges
Creating a brand identity that authentically honored Daphne's Métis heritage while maintaining a professional, feminine, and boutique aesthetic, then translating that into a modern, user-friendly website that feels both artistic and approachable.
Solution
Developed layered symbolism throughout the brand: the two O's subtly form the Métis infinity symbol, a quill-to-feather icon merges bookkeeping tradition with Indigenous culture, and a custom color palette draws from native heritage tones. The one-page website uses smooth GSAP animations, clean layouts, and intuitive scroll navigation to create a contemporary, refined user experience.
Results
A cohesive brand and website that balances heritage with modern professionalism...featuring smooth interactions, elegant animations, and a clean interface that positions Daphne as both a trusted bookkeeping expert and a culturally grounded entrepreneur.
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