Life
Updates & What's Next:
The band is back on track after the pandemic pause. Recently finished a new website design and currently working on a video to be released in early 2024
Overview
Life is a rock band that takes their music as seriously as their sense of humor and talents. Based on the best of yesterday and today's rock, Life is willing to experiment and bend the edges of the rock realm.
They have come through many obstacles, such as their drummer Jeff being paralyzed from the chest down in a motorcycle accident. Despite this, they find a way to create and perform music with tenacity, dedication, and drive.
Challenges
The main challenge was to ensure maximum exposure online, consistency of branding, and steady development for the band. It was important to maintain a regular and consistent flow of design, shows, and evolvement. The onset of the COVID-19 pandemic was a significant hurdle that had to be navigated.
Solution
A steady, year-long development of an ecosystem of design was established to be launched incrementally. This strategy was to ensure maximum exposure online and maintain brand consistency. Despite the challenges brought about by the pandemic, we managed to stay on track and continue developing and enhancing the band's online presence.
Results
The consistent flow of design and the steady development of the brand has resulted in increased online exposure for the band. Despite the challenges brought about by the pandemic, we were able to maintain the momentum and keep the band's online presence strong and consistent.
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I was introduced to Art by a mutual contact for some bookings for gigs. I had heard about what he had done for other bands and was looking forward to working with him.
When talking about the biz he mentioned the marketing end of things and told me what he was really about was graphic design and marketing, so I checked out his work. Looking at his stuff, all I could think was man, this is as good as it gets! Being today's typical DIY musician, I have done most of my graphics and promo myself and learned a few things, but this was so pro, way beyond what I could do.
Art now does everything for us – Logos and branding, promos, photos, all our video work... It's so great to have someone that can take your ideas and when they come to life, they are better than what you thought of. We’ve never looked so good!
John Buck
Life / Band Leader